Today, we introduce the new dYdX brand. Alongside this, we also released a new landing page, and a fully-redesigned product. To read our other announcement from today about our transition to Layer 2, click here.
What is dYdX?
dYdX is building an open platform for advanced financial products, powered by blockchains including Ethereum. We believe in empowering more traders, in more places, with powerful, transparent, and fair financial products. The names comes from the equation dy/dx, which is a mathematical notation for a derivative, which measures rate of change. The name also has origins in finance, where derivatives are markets reliant upon movements in others.
What is this about?
Since 2017, dYdX has been dedicated to building powerful & trustless financial tools, which empower traders in more places to own their trades, and eventually, the exchange itself. While building some of the most technically complex smart contracts in production, we realized our presence needed to match the durability of our systems.
Introducing the new dYdX.
Introducing the evolution of our brand. Our protocol exists to empower traders through complex-made-simple tooling built on open infrastructure. Therefore, we wanted our brand to have presence, but remain extremely legible and reduce complexity.
If we could own an emoji, it would be the hedgehog, as our products enable traders to control risk, or "hedge" their different positions. Our mark combines three components of the formula dy/dx into a distinct & ownable mark.
What else?
Head over to our new Brand page to download these new assets, and others. Or, make your way over to our new product to see what else our design overhaul has in store. We hope to see you on the order book! 👋🏾
Legitimacy and Disclaimer
Crypto-assets can be highly volatile and trading crypto-assets involves risk of loss, particularly when using leverage. Investment into crypto-assets may not be regulated and may not be adequate for retail investors. Do your own research and due diligence before engaging in any activity involving crypto-assets.
dYdX is a decentralised, disintermediated and permissionless protocol, and is not available in the U.S. or to U.S. persons as well as in other restricted jurisdictions. The dYdX Foundation does not operate or participate in the operation of any component of the dYdX Chain’s infrastructure.
The dYdX Foundation’s purpose is to support the current implementation and any future implementations of the dYdX protocol and to foster community-driven growth in the dYdX ecosystem.
The dYdX Chain software is open-source software to be used or implemented by any party in accordance with the applicable license. At no time should the dYdX Chain and/or its software or related components be deemed to be a product or service provided or made available in any way by the dYdX Foundation. Interactions with the dYdX Chain software or any implementation thereof are permissionless and disintermediated, subject to the terms of the applicable licenses and code. Users who interact with the dYdX Chain software (or any implementations thereof) will not be interacting with the dYdX Foundation in any way whatsoever. The dYdX Foundation does not make any representations, warranties or covenants in connection with the dYdX Chain software (or any implementations and/or components thereof), including (without limitation) with regard to their technical properties or performance, as well as their actual or potential usefulness or suitability for any particular purpose, and users agree to rely on the dYdX Chain software (or any implementations and/or components thereof) “AS IS, WHERE IS”.
Nothing in this post should be used or considered as legal, financial, tax, or any other advice, nor as an instruction or invitation to act by anyone. Users should conduct their own research and due diligence before making any decisions. The dYdX Foundation may alter or update any information in this post in the future at its sole discretion and assumes no obligation to publicly disclose any such change. This post is solely based on the information available to the dYdX Foundation at the time it was published and should only be read and taken into consideration at the time it was published and on the basis of the circumstances that surrounded it. The dYdX Foundation makes no guarantees of future performance and is under no obligation to undertake any of the activities contemplated herein.
Leaving site
Leaving site. By clicking ‘Continue’, you will be leaving the dYdX Foundation (“dYdX Foundation”) website and accessing a website made available by a third party using dYdX v4 open-source software that is independent from and unaffiliated with the dYdX Foundation. The dYdX Foundation does not deploy or run dYdX v4 software for public use, nor does it operate or control any such infrastructure. The dYdX Foundation is not responsible for any action taken by independent third parties or for content on any third-party websites, including the one you would access by clicking ‘Continue’.
The dYdX Foundation services and products are not available to persons who are residents of, are located or incorporated in, or have a registered office in the U.S., Canada or a Restricted Territory. More details can be found in our Terms of Use. Learn more about dYdX v4 third-party front end options here.
